During the pandemic many gyms and fitness studios across the country closed, which led to a “bike boom.” In 2021 Quality Bicycle Products teamed up with PeopleforBikes (a leading national bike advocacy organization) to produce a how-to guide for bike shops wanting to retain as many “bike boom” riders as possible. As the copywriter on this project I interviewed people within Q and within the industry to source information. I wrote the report including launch and post-launch assets. Click the link below to read the report.

From Hobby to Habit — Retaining New Riders