The ask was to create a 360-degree campaign promoting Dandy drop-in crowns. These crowns are so accurately designed that dentists don’t need to make any adjustments and they “just drop right in.”

The campaign included two videos—one with a written script and another UGC style, several ads, emails, SMS, a speakeasy-style splash landing page, plus a product page. For this project, I heavily leveraged the language that dentists use knowing that the accompanying design would be highly stylized and less clinical.

Within a month, this campaign had achieved a 35% click through rate.