When QBP reached out to see if I was available to assist with some copy for a Continental Tire campaign (QBP is the sole distributor of the brand), I jumped at the opportunity to work with my old team. I met with the creative director and marketing manager to get a feel for what they were looking for, then crafted copy for web and email. The goal of the copy was to better differentiate between the variety of urban-oriented tires so that retailers can better select product for their stores.